Moz Free SEO Checkers & Premium Search Tools

Raven Tools is a leading site auditor, and it has evolved tracking and reporting abilities compared to several similar products. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. Page speed, much like usability, is a metric that Google considers when ranking your website. If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough. Our FAQFox tool can help generate topic ideas by crawling other websites and creating a list of things your audience is talking about online. SEO tools are programs that allow you to complete or improve a step in the SEO process.

Uncover Your Competitors’ SEO Efforts

Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.

Internal Linking Tool

If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better. If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click. It also gives you direct shortcuts to a website’s robots.txt and XML sitemap. These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension.

Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ SEO Anomaly per hour for an SEO expert ($750-$1,500 per month).

Backlinks are crucial for getting your website to rank well on Google. However, the outreach process is daunting and can feel a lot like cold calling. With BuzzStream, you can easily research the appropriate people, come up with effective email messages, and track who’s accepted each link request. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed.

Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams. TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension. According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content. And it’s not just about having tools – it’s about picking the right ones for the job. This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.

• It will also tell you where in the world the phrase is trending, as well as related trending keywords.
• Free tools like Google Search Console give you direct insights into how your site performs on Google.
• Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive.
• Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us.
• This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.

From content creation to technical analysis, these tools help you improve search visibility while keeping costs manageable. We highly recommend looking into our guide to SEO, learning more about SEO copywriting, and discovering some of our quick tips for ranking higher on Google. Plus, with this list of 30 free SEO tools, you’ll easily be able to venture into the world of search engine optimization on a budget. Animalz is a content marketing agency, and they’ve created an additional tool to help businesses discover if they need to refresh any of their old content.